Extremley convenient for members of news media! Ford uses this website to post articles that are written internally on subjects such as the company's latest news, recent accomplishments, and future goals. The site also has biographies on hundreds of employees, and includes lists of PR contacts with email and phone numbers available for the media.
I don't think it is any surprise that Ford has such a well developed team that handles media relations. Ford is a company with a large financial backing that has paid a lot of professionals to come together to build one of the best media relations site on the web. on media-ford there is a constant flow of current information available for reporters in AP style with contact information for any questions a reporter may have.
Having an article database keeps the public aware and also makes for easy access for reporters looking for new information, that is conveniently typed up on one portal. Ford benefits from the boiler plates located at the bottom of each page, which with the number of articles posted on the site daily, serve as a link farm. Link farms are websites that have links for the sole purpose of increasing link popularity on another site. But having the extra links optimizes Ford's search engine ranking.
I also want to point out that because the site does serve a legitimate purpose, serving the media and public, it would not be considered unethical by Google. But the extra links do help!
Here is an example of the boiler plate used at the end of each article:
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com
A Breaking news story from March 8, 2011 from the associated press. Informing public on bonuses paid to ford's CEO Allan Mulally. Includes a quote from Ford spokesman answering a difficult question from a reporter.
Ford spokesman John Stoll said the awards were part of compensation packages from 2009 and 2010 that were disclosed in previous SEC filings. "We align executive compensation to company performance and long-term shareholder value," Stoll said.
This is an example where saying too much can only you get you in trouble. Whenever the general public hears about enormous bonuses the problem becomes that they cannot relate to the corporate pay scale and see high payouts as a negative. But, for a chief executive to make 33.4 million in just two years of work are a testament to Ford's turn around as an organization. John Stoll provided justification for the large bonus. but did not allow the reporters to twist his words, this is an example of a protective statement. Job well done for Ford.
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