After a century in the business, the corporation stretches its business worldwide and is well known for revolutionizing the assembly line and mass production. Ford is the second largest automaker in the United States and the fifth largest producer of automobiles in the world.
Ford owns Lincoln and a small part of the Japanese company Mazda as well. Over the last decade the company sold off its stake in Jaguar and Aston Martin and discontinued production of Mercury. Last year Hyundai passed Ford in overall sales as Ford has began to look more at the quality of their cars and less at mass production.
Ford produces and sells less automobiles than it did a decade ago, but the consumer perception of the Ford corporation has shifted to becoming more socially responsible and quality driven than producing as many vehicles as possible. In order to be successful for the future Ford has begun to explore new promotional tactics, and in 2010 posted a 6.6 billion dollar in profit.
On the next post you are going to hear about the new promotional tactics that are turning Fords perception around and helped save their brand and assured the United States that Ford is here to stay. Stay tuned
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